Recently, sixty-five moms from all over the US and Canada descended on Palo Alto and Sunnyvale to attend the invitation-only Yahoo! Mother Board Summit. The moms are a high-powered group of bloggers who are plugged in to all the latest trends in marketing and social media, and were invited to participate in a one-day conference at Yahoo! Headquarters in Sunnyvale. I was fortunate enough to be invited, and had a wonderful time connecting with old friends, and meeting some great new friends. I was happy, for once, to not have to travel to a meeting.
I have been on the Mother Board for three years, from its inception. At the beginning, we answered surveys and tested out new Yahoo! products and gave the marketing team feedback. In the past year, it has grown into a community of 80 bloggers who support and advise each other through a Yahoo! group and on the pages of the Yodeling Mamas blog.
The Mother Board Summit was a mix of practical advice for bloggers, marketing focus group for Yahoo! products and services, and socializing over great food and drinks. The women on the Yahoo! marketing team and Voce Communications did a fabulous job of organizing the content, and shepherding the attendees from place to place.