The final part of the Entrepreneurs for Obama evening consisted of a panel discussion involving three Silicon Valley entrepreneurs and Joe Rospars, Barack Obama's New Media Director, who agreed to stay on after his presentation. The discussion was moderated by former California Controller, Steve Westly. On hand were Seth Sternberg of Meebo, Dave Mandelkern, of QuickHealth, and Reid Hoffman, founder of LinkedIn.
Each of the panelists opened with a few words about why they were for Obama, then offered some advice to the campaign. They were asked to address the question of how to use technology to inspire people, and what the campaign can do in the next two weeks to use existing technology to their advantage Later, they were also asked by members of the audience for advice on how to address the facts that the average voter age is 52.5, and the Kerry campaign's mistake of focusing too much on the cities and not enough on the suburbs and exurbs.
Seth Sternberg opened the discussion by saying that he felt the Obama campaign was not so much about technology as about interacting with real people, and that Obama's message reached out to a wide swath. He thought that the fact that Obama was able to raise a tremendous amount of money in small increments was an indicator of Obama's appeal. He felt that Obama was someone who really wanted to "hear your issues" and listen to and embrace people.
Seth's ideas for using technology in the near-term were to create widgets for voter registration and fundraising that could be spread virally through MySpace and blogs. He also cautioned that candidates often become too risk-averse based on polls as the campaign wears on, and that Obama should not be afraid to take big risks. He stated that the use of technology to mobilize people is fantastic.
He also mentioned that blogs and social media now influence the press, which influences older voters and those who do not use social media. I thought this was an excellent point. Not every blogger has the readership of Kos, but most bloggers have developed a community of people who read them and who are to some degree influenced or engaged by them. Even a small blog like this one gets offers from advertisers and quoted in the press from time to time. In the past month, I've spoke to the San Jose Mercury News and the Wall Street Journal on topics relating to family life. The power of the blog cannot be underestimated.
Dave Mandelkern talked about how California political discussions having an "echo chamber effect." If past elections had been decided at the Stanford Faculty Club, he quipped, we would be just finishing up Al Gore's second term, perhaps in an unbroken line of Democrats going back to President Adlai Stevenson. He thought the key to this election is to capture the enthusiasm of California and have it spill over to Florida and Ohio. There needs to be a way to leverage contacts in key swing states, so that California campaigners are not left cold-calling voters in those states. Dave thought that "knowing how to count" was a crucial element in winning the election, stating that they not only have to know the metrics, but also actually get people to turn out to vote.
Dave said that Obama needs to look ahead to the general election and stop the rhetoric of the "red state/blue state" dichotomy. There are pockets of conservative and liberal voters in every state, and many, many people who are fed up with the current politics in Washington. Obama needs to be able to tap into that dissatisfaction and reach out to sway voters who may have voted for Bush the last time.
Reid Hoffman echoed some of what Seth and Dave had to say, and added that he felt that there is a "great demand for something new" in this country, and that Obama fits the bill. Obama has the energy, charisma and willingness to take a stand that people look for in a leader. He said that he often tells people that "I never thought I'd feel nostalgic for Reagan," but after six years of George Bush, he does.
Reid suggested that the campaign can appeal to older voters by putting voter information in PDF form so that organizers can print out the information and easily hand it out to people in retirement communities or other places where voters tend not to have access to computers. He also thought that the website was too text heavy and that some of Obama's key points should be put up on YouTube or in video format so that people have more opportunities to hear his voice. Reid also suggest that the campaign could make use of tools like Digg.
If you look at the Obama '08 website, there is a section called "BarackTV" which has snippets of video of various speeches, but I agree with Reid that he should have more video that is issue-centric, and maybe something that is downloadable. I would have gladly put some video up on this post, if it would have been available, but I didn't want to go searching YouTube to find it.
I think the Obama website is doing a great job of capturing the grass-roots enthusiasm and allowing people to voice their opinions and concerns. My concern with it is that "echo chamber" effect that Dave mentioned. People who are using the Obama (or Edwards or Clinton) sites are already convinced that their candidate is the right one, or are trolls there to bait the true believers. I'd like to see something for those of us who have not yet decided, something that would give a side-by-side analysis of where each of them are the same and where they significantly differ from one another, without demeaning the other candidates. That said, I don't think that it's the campaign's job to do this; their job is to show their candidate in the most favorable light possible, and they are doing an outstanding job of that. I got a little choked up watching Barack's mom-and-apple-pie bio, I must admit.
At the end, Steve Westly gave some closing remarks and mentioned that Hillary Clinton recently hired Ace Smith to run her California campaign. Smith is well-known in California politics as a negative campaign master. He didn't see this as a positive sign for the Clinton campaign. I can't say that I do either, since negative campaign ads are probably the worst thing about elections, and I think turn people off to the point that they prefer not to vote at all. I would much rather vote for someone than cast a vote against the other candidate.
He also told the story of how Obama is the best unifier of people that he has ever seen. When Obama came to California in 2006, he wanted to go to Orange County first. Steve warned against it, and told him he would be better off in Los Angeles or San Francisco. Obama decided to make his first appearance at the Saddleback Church, an evangelical Christian church in Orange County. By the end of his speech, Obama was met with a standing ovation. Steve saw this as a great indicator of Obama's ability to unify and reach out to people, regardless of their beliefs or party affiliations.
I'm not so sure that this was as big a coup as Steve seemed to think it was, since the pastor, Rick Warren, is not normally associated with Falwell, Robertson and other members of the so-called "moral majority." I think it would be a mistake to write off conservative Christians as a monolithic voting bloc.
Overall, I had a very favorable impression of the event and the content of the evening. I felt like I learned something about how the campaign views technology, and how Silicon Valley views the campaign. Steve Spinner and the other organizers were able to pull together an interesting panel of Silicon Valley movers and shakers, a top-level manager from the campaign, and an interactive video-feed (though the technology was not quite up to par, but that's Microsoft's fault, not Obama's). I hope that I will have a chance to see Obama in person some day.
On May 31, I will be attending (and hopefully live-blogging) a luncheon with Hillary Clinton. At this point, it's going to take a lot for her to convince me she's the best person for the job.
Photo: From Obama '08 Campaign Website.